Healthy and supple skin is not so much of a dream if you take proper precautions and pay attention to your diet and exercise. A good daily skin care regimen calls for four basic steps: Cleansing, Exfoliating, Toning and Moisturizing. Skin toners are necessary for all skin types. Skin toners help to improve blood circulation to the skin surface and gives the skin the glow that is associated with its good health. Toners are used to clean the oil from the skin. They may cause skin feel tighter because of skin irritation. The skin is freshened by skin toning lotions. They help to increase the blood supply to the skin. Toning the skin helps remove any residual cleanser or make-up that may have been left behind. A toner also helps restore the natural pH level of the skin, leaves your skin clean, clear and ready to be hydrated.
Toning close the pores, tighten the skin, and keep it from being exposed to many of the toxins that are floating in the air or other environmental pollutants. Toners can be used to clean the last traces of oil from the skin. Skin toning lotions freshen the skin. They also stimulate the blood supply to the skin. Use astringent lotions with a piece of cotton wool but if your skin is looking worn off and tired, pat it on with a brisk slapping movement. For Normal Skin, chop up a small sized fresh cucumber and liquidize it with half a cup of yoghurt.Apply the mixture for 5-10 minutes, and wash it off. For Oily Skin whisk one egg white until it thickens, then whisk in 1 tsp of honey. Finally add 1 tsp of lemon juice. Apply to your face and neck avoiding the delicate eye and lip areas
The easiest way of applying a toner is to put it on a cotton pad and wipe face in outward and upward strokes. Toners not only cleanse the skin further and help in removing any remnants of particles that you may have left behind but also cools, nourishes, hydrates and freshens up your skin. It tightens up skin and close up any skin pores that may have opened up while deep cleansing the face. Toners must be alcohol-free as alcohol dries off skin. You can also make a natural skin toner at home. Tomato juice is a good skin toner. Cucumber toner is a refreshing toner for normal skins. Chop up a small sized fresh cucumber and liquidize it with half a cup of yoghurt. Apply the mixture for 5-10 minutes, and wash it off. Rose is an excellent skin toner. Vitamin E oil and wheat oil are very effective for dry skin.
Skin Toning tips
1. Oily skinned people should tone with an astringent lotion.
2. A good skin toner will also help prevent wrinkles.
3. Potato is a effective skin toner especially for dry skin.
4. Vitamin E oil and wheat oil are very effective for dry skin.
5. For dry skin vitamin E and wheat oil are also effective.
6. Toner for sensitive skin is to mash the strawberries and apply it for 5 minutes and wash it off.
7. Top skin toners help remove all traces of oil, dirt and makeup and revitalize your face by closing the pores.
Juliet Cohen writes articles for skin care blog and hairstyles picture. She also writes articles for celebrity hairstyles.
Healthy and supple skin is not so much of a dream if you take proper precautions and pay attention to your diet and exercise. A good daily skin care regimen calls for four basic steps: Cleansing, Exfoliating, Toning and Moisturizing. Skin toners are necessary for all skin types. Skin toners help to improve blood circulation to the skin surface and gives the skin the glow that is associated with its good health. Toners are used to clean the oil from the skin. They may cause skin feel tighter because of skin irritation. The skin is freshened by skin toning lotions. They help to increase the blood supply to the skin. Toning the skin helps remove any residual cleanser or make-up that may have been left behind. A toner also helps restore the natural pH level of the skin, leaves your skin clean, clear and ready to be hydrated.
Toning close the pores, tighten the skin, and keep it from being exposed to many of the toxins that are floating in the air or other environmental pollutants. Toners can be used to clean the last traces of oil from the skin. Skin toning lotions freshen the skin. They also stimulate the blood supply to the skin. Use astringent lotions with a piece of cotton wool but if your skin is looking worn off and tired, pat it on with a brisk slapping movement. For Normal Skin, chop up a small sized fresh cucumber and liquidize it with half a cup of yoghurt.Apply the mixture for 5-10 minutes, and wash it off. For Oily Skin whisk one egg white until it thickens, then whisk in 1 tsp of honey. Finally add 1 tsp of lemon juice. Apply to your face and neck avoiding the delicate eye and lip areas
The easiest way of applying a toner is to put it on a cotton pad and wipe face in outward and upward strokes. Toners not only cleanse the skin further and help in removing any remnants of particles that you may have left behind but also cools, nourishes, hydrates and freshens up your skin. It tightens up skin and close up any skin pores that may have opened up while deep cleansing the face. Toners must be alcohol-free as alcohol dries off skin. You can also make a natural skin toner at home. Tomato juice is a good skin toner. Cucumber toner is a refreshing toner for normal skins. Chop up a small sized fresh cucumber and liquidize it with half a cup of yoghurt. Apply the mixture for 5-10 minutes, and wash it off. Rose is an excellent skin toner. Vitamin E oil and wheat oil are very effective for dry skin.
Skin Toning tips
1. Oily skinned people should tone with an astringent lotion.
2. A good skin toner will also help prevent wrinkles.
3. Potato is a effective skin toner especially for dry skin.
4. Vitamin E oil and wheat oil are very effective for dry skin.
5. For dry skin vitamin E and wheat oil are also effective.
6. Toner for sensitive skin is to mash the strawberries and apply it for 5 minutes and wash it off.
7. Top skin toners help remove all traces of oil, dirt and makeup and revitalize your face by closing the pores.
Juliet Cohen writes articles for skin care blog and hairstyles picture. She also writes articles for celebrity hairstyles.

Our brains create and store information in the form of images that are quick and easy for our minds to process when needed. These memory images, which are associated with feelings and emotions that are embedded at the time of the experience, can be recalled by the use of words, sounds, or pictures.

Since the general purpose of your marketing and advertising is to persuade those who may have an interest in your product or service to take action, a basic understanding of these brain patterns can improve your conversion results.

Tapping into subconscious emotional appeals can play a key role in how effective your marketing or advertising message is by unlocking the desired action of your ad readers or website visitors. Headlines, text copy, web design, and pictures can trigger the instant recall of stored memory images and the emotions related to those memories, which can be an important factor in making a buying decision.

According to scientific marketing studies, logic alone is not enough for us to choose what to buy, but an emotional signal from the limbic system of our brain is needed to make a final buying decision. Logical thoughts from the neocortex, and emotions from the limbic system converge together in the prefrontal cortex, where decisions are made. That means in order to improve your conversion results, your advertising elements should target emotional appeals, not just rational benefits, to genuinely help people choose to your offer.

Science confirms what many direct marketers have successfully employed for years, a key component of higher conversion rates is to slip past the logical gate keeper of the mind and trigger the desired emotional response stored in the memory images of the subconscious mind.

Choosing the right emotional appeal for your marketing is critical to reach the hearts and minds of your target audience. Words in headlines and copy can be selectively arranged for maximum appeal to emotions that tie the benefit of your product or service to the specific needs of your customers.

Emotional appeals include personal and social needs, such as: security, comfort, happiness, acceptance, self-esteem, status, achievement, saving money, or making money. These are basic underlying feelings that drive our decisions and buying behavior. It may be a need for financial security, which is associated with an image of a safe investments and insurance, or it could be a desire for status and achievement, reinforced by the mental picture of luxury possessions.

Marketing and advertising can unlock memories through the use of unusual words, word rhythms and rhymes, colors or shapes, pictures, numbers, or symbols, which reveals the associated feelings of a previous experience, like the pleasant smell of food cooking, or a day at the beach. Appealing to an underlying desire that triggers an automatic memory image can cause an emotional response that reinforces logical thoughts, which converge and lead to a buying decision.

Rather than using dull corporate speak, unfamiliar industry jargon, or selling how good you are, try tapping into the direct process of brain patterns and emotional images with sharp, specific, and relevant details that can sway the buying choices of your potential customers.